fruit on a mission.

froosh is more than just delicious crushed fruit in a glass bottle. we are fruit on a mission. we believe in trade as a tool to reduce poverty in the developing world. we believe in trade before development aid and we believe that fruit can make a real difference in changing peoples lives.

at least 50% of the fruit in our bottles comes from developing countries where fruit farms play a major role in helping poorer countries build a more prosperous future. its our duty and mission to advocate trade not aid in the western world. the export of tropical fruit create jobs, boost trade and reduces poverty.

read more at trade not aid.

our mission of spreading the word of trading with developing countries does not come out of the blue.

we do regularly working-visit to fruit farms in developing countries to learn about the fruit we use in our smoothies and more so the impact of global trade. we bring our staff, consumers, customers and media to countries like guatemala, ethiopia and  thailand to see and experience it for themselves.

that’s what we call our fruit farm program.